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Welcome to Rock of Agers

Tuesday, June 20, 2017

Monterey Pop Proved Hippie Culture Could Be Big Business


Its organizers promised "three days of music, love and flowers," but the Monterey International Pop Festival turned out to be much more. 

Over one weekend in June 1967, Jimi Hendrix and the Who broke through to American audiences, Janis Joplin went from underground sensation to superstar, and Otis Redding won over what he called "the love crowd." 

The event set the template for all rock festivals to follow, from Woodstock to Bonnaroo. "Monterey was one of the gestation points, where it all started to creep together and become itself," says David Crosby, who played the festival with the Byrds and as a guest with Buffalo Springfield. Adds his Byrds bandmate Chris Hillman, "I don't care what people say about Woodstock – Woodstock was a nightmare. Monterey was the best rock festival ever put on."

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