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Welcome to Rock of Agers

Monday, September 11, 2017

How The Rolling Stones Changed Rock


The Rolling Stones weren't always a venerated rock institution, but they might have always been what they've been semi-officially called for decades, "The World's Greatest Rock and Roll Band." 

Type that phrase into Google, and out of the millions of articles that pop up, most lead to articles about the Stones, and that makes sense, because so much of what we think of as the idea of a rock band didn't exist until the Rolling Stones.

Unless you were there in 1964, you might not realize how much they upended everything: the Stones' music and, just as crucially, the Stones' reputation, began creeping into the lives of American kids. Not in the way the Beatles did, in one tsunami of attention, acclaim, and ecstasy, but sneakily and incrementally, one song, one television appearance, at a time throughout their first year of seducing the U.S. audience until their impact finally, in the early summer of 1965, became undeniable and unshakable. 

If you were there and watched it unfold in real time, it likely changed your life.

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